The Family Behind Tanamera
Back in 1995, three siblings in Malaysia were starting their company with nothing more than a small makeshift factory and the dream of a “natural” business, much before the concept of environmentalism even became popular. Just a decade later, this small family business was firmly etched into the natural products industry.
The first big milestone for the three siblings, Faridah, Fauziah and Faisal, was in 1999 – the year they completed the construction of their RM 1.5 million GMP certified natural products factory. Here, they got into the business of formulating, designing and manufacturing health supplements for companies both in Malaysia and abroad. However, they still wanted to achieve their dream of a making a truly natural product range targeted to the international market. So the family then established FA Herbs Sdn. Bhd. as a preferred contract manufacturer to put their goal into action and Brand Tanamera was born!
Created in the year 2000, Tanamera provided an opportunity for Faridah, Fausiah and Faisal to be creative and experiment in the formulation and design of a natural product range. The first products were natural herbal soaps and essential oil mists. They stuck true to their dream and created products that were completely natural from top to bottom, even the product packaging was made of unbleached recycled paper! Not one toxic chemical, artificial colour or fragrance is used in Tanamera products – both then and now.
The direction of Tanamera’s product line diverted slightly in 2003 when the company partnered with a German organization focused on expanding into the flourishing home spa market. Together, they tailored the Tanamera line into a complete spa range by adding products such as body scrubs, massage oils, body masks and incense sticks. Now, Tanamera has almost 80 core products in its retail line with another 80 products in its professional spa line, an achievement that is the result of uncompromising focus on using tropical ingredients and an emphasis on Malay beauty treatments.